Utrecht, 1 July 2025 - TrueTribe, a Dutch HR-tech company, has acquired Quan.
With the acquisition, TrueTribe strengthens its data-driven approach that enables employers to gain in-depth insights and employees to quickly receive the right help for vitality,health and development issues. The founders of Quan, Arosha Brouwer and Lucy Howie, continue their mission within TrueTribe to make wellbeing a strategic priority of organisations with a measurable, science-based methodology.
Quan was founded in 2020 and has since raised 3 million euro in funding through investors such as Y Combinator, HearstLab, 4impact, Masawa, Joanna Invests and Golden Egg Check. With a scientifically validated platform and wellbeing index, it helps organisations like Bynder, ASML Informa and the Fitch Group, continuously measure and manage wellbeing. With the insights companies gain, they can immediately address and improve (dormant) issues and causes so that, among other things, stress and burn-out-related complaints, and resulting absenteeism, can be reduced.
Mayke Nagtegaal, CEO of TrueTribe, says: "Joining forces with Quan enables us tosupport organisations even better with a holistic, data-driven and action-orientedapproach to employee wellbeing. Quan's platform offers great added value bycontinuously delivering insights at both personal and organisation-wide level. Thisallows you to take proactive and very targeted action if an employee indicates, forwhatever reason, that he or she is unable to perform optimally, and transcendsseparate wellbeing initiatives such as a coaching app or gym subscription that usuallydon’t offer an appropriate and sustainable solution to the real issue."
Quan's platform will be integrated into TrueTribe's portfolio. With this, customers benefit from a complete range of continuous, data-driven vitality, health and development insights and services to improve the wellbeing of their employees.
“From day one, Quan has been about making wellbeing and performance human and science-based, says Arosha Brouwer, co-founder and CEO of Quan. ‘In TrueTribe, we’ve found a partner with both the ambition and integrity to scale that missionresponsibly.” Co-founder Lucy Howie adds: "We founded Quan to help organisations make employee wellbeing a structural priority. Our scientific and action-oriented approach is the foundation for this. I look forward to working with our team as part of TrueTribe, bringing this approach to even more people and even more teams in different organisations."
