Invest in female founders that change the world

We provide investment opportunities in impact startups founded and/or led by women. As investor, you have the potential for high returns and you help women growing their companies.

sign up as investor

We believe that investing is for everyone

Besides the well-known gender pay gap, there is also a gender pension gap. Research shows that European women have 40% less pension when they retire than men! Investing early in your career could help reduce this gap.

That’s why we started Joanna Invests; to inspire and empower women to make smart and sustainable financial decisions. We want to create a more equal and inclusive society and believe that access to financial products and investment services are crucial.

Investing in women is smart
We give you five reasons why:

Investing in women generates 2x higher returns
Diverse teams perform better
Teams with female executives are 48% more likely to outperform. 
Female founders focus more on the long term
They invest more in capital expenditures and R&D. 
Women are more focused on making impact
Female founders of impact scaleups raised 37% vs 24% of the European benchmark (in 2022).
Female role models inspire other women and girls 
Entrepreneurial parents increase the chance of their kids becoming an entrepreneur by 60%.

What we offer

Build your own portfolio


Invest in a package deal


Our promises to you

We only invest in companies that meet these criteria

Female CEO and/or female founded, creating role models for women and girls
Impact driven at its core 
Pre-seed and seed stage
Diversified across different sectors

Frequently asked questions

Join our community