tex.tracer is a SaaS transparency platform powered by the blockchain that connects fashion brands, suppliers and consumers.

The company unlocks relevant supply chain information and shares verified sustainability and ethical efforts with customers. The supply chain data is collected step-by-step and notarised on the blockchain. The company was launched in September 2020 by founders Jolanda Kooi and Bart Westerman, who both have more than 20 years of experience in the textile and fashion industries.

The fashion industry is under high pressure from both consumers and regulators to become more sustainable. tex.tracer offers a solution for these brands to comply, which is why Joanna Invests is excited to work together. You can find more info through this link:


Joanna Invests invested in tex.tracer through Wefunder (March 2023) and with our package deal (March 2024).