We’re proud to back Hera United, the first professional female-first football club in the Netherlands. With a bold vision to transform women’s football and create real equity in sports, Hera is breaking ground where it matters most—on the pitch, in the boardroom, and in society.
Why We Invested:
- Massive Growth Potential: Women’s football is one of the fastest-growing sports markets in Europe, with revenues expected to grow 11x in the Netherlands by 2033.
- World-Class Team: Led by pioneers like Marieke Visser, Susan van Geenen and Barbara Barend Hera brings together elite experience from Nike, ESPN, and international coaching.
- Social Impact: Hera is on a mission to close the gender gap in sports—tackling inequality in pay, visibility, and opportunity for women in football.
- Cultural Momentum: With supporters and ambassadors like Linda de Mol and Chantal Janzen, Hera is backed by voices that matter.
Hera United is playing in the Eredivisie in the 2025/26 season with a sharp focus on building a loyal fan base, commercial success, and a strong, purpose-driven brand.
This isn’t just football. It’s a revolution in motion.
