Good With, co-founded by female founders Gabriela Isas and Dr. Ellie Kallis, was established to address a fundamental flaw in the credit industry: millions of people with limited or non-traditional credit histories are deemed "unscorable" or high-risk, locking them out of fair financial products. This includes young people, recent immigrants, gig economy workers, and those who simply haven't built a long credit file.

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The company’s pioneering solution is the Readiness Score™, an innovative assessment tool that blends artificial intelligence, behavioural psychology, and open banking data. Unlike traditional credit scores that are backward-looking and often incomplete, the Readiness Score™ provides lenders with a more accurate, human-centred, and forward-looking view of an individual's financial habits and creditworthiness. Good With is already engaging with a number of forward-thinking lenders and plans to use Joanna Invests' funding to accelerate the onboarding of new partners across the UK.

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Joanna Invests invested in Good With in August 2025. The investment is part of the portfolio of the package deal investors.