CurveCatch is addressing one of the most significant challenges in intimate apparel e-commerce: helping women find bras that truly fit. Instead of relying on size charts or body measurements, CurveCatch uses a woman’s favorite bra as the starting point, mimicking the experience of a boutique fitting room. The intimate apparel market is a multi-billion euro segment within fashion e-commerce, but also one of the most underserved. Sizing complexity, low brand consistency, and the sensitivity of the product category create a critical opportunity for smart personalization.

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CurveCatch is led by childhood friends and couple Kimia Namadchi (CEO) and Nils Heyman-Dewitte (CTO), who have worked full-time on the company since January 2022.

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Joanna Invests invested in CurveCatch in October 2025. The investment is part of the portfolio of the package deal investors.

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