Bloom & Wolf wants to become the international e-commerce brand for faux flowers. The company launched their MVP in April 2023 and was founded by Gwen van de Pas.

The fresh cut flower market is a €34bn global industry with high consumer engagement and love for the product. Yet, with more attention for the hassle, costs and stunning unsustainability of cut flowers, consumers and businesses are looking for alternatives. Luxury faux flowers are a gorgeous, sustainable, and cost-effective alternative. But there are barriers: faux flowers are hard to find, have an unsexy image, and require high upfront investment with long-term commitment to one look. Bloom & Wolf removes these consumer barriers by offering the highest quality faux flowers through an elegant and sexy brand, with top-notch online & offline customer journeys. Their model comes as one-off and in membership, that enables rotation and affordability. They serve B2B and B2C in nearly identical ways, creating an easy opportunity in B2B and massive opportunity in B2C.

Joanna Invests invested in Bloom & Wolf in March 2024. The investment is part of the portfolio of the package deal investors.